A lot of changes and new concepts have been cropping up in the SEO world because of the many changes in the algorithms of search engines. Although for some Search Engine Marketing Specialist this means that their job may get more difficult, some specialists actually see this as a challenge that is worth it all in the end. If you really think about it, becoming an SEO specialist means that you have what it takes to be versatile enough to know how users interact with search engines. You have to have a good balance between your analytical side and your creative side. This means that you have to balance how your brain works so that you get ahead in the business. SEO is a science as well as an art. It is governed by the analytics and algorithms of search engines but you also have to have a deeper understanding of how users make use of keywords.
April 2nd, 2012